Investing in the right psychologist marketing strategy in the beginning will save your practice time, money, and your sanity. With so many marketing options available, it can be difficult to decide where to spend your time and money. In this article, we are going to discuss our top marketing recommendations when it comes to building a strategy to get new patients to your practice.
Your Website Foundation
A psychologist’s online success all starts with their website. Here’s the data:
- 63% of consumers primarily use a company’s website to find and engage with businesses (Local Search Association)
- 30% of consumers won’t consider a business without a website (SearchEngineLand)
But not just any website will do. A successful psychologist website is built with your patients top of mind. You should start building your website by creating a page for each service offered. If your private practice offers 30 services, you should have 30 service pages.
In addition, your website should have professional, original copy on all your pages. Your service pages should have at least 500 words on them and should follow best on-page SEO practices.
Next, your website should be professional looking. Based on a Stanford University study, 75% of people have judged a company’s credibility based on their website design. Compare your website to the best psychologist websites in your city. How does it compare? Be honest with yourself and ask people you trust to give you an honest assessment.
In addition, you should be tracking your analytics. That means, your website should have Google Analytics added and you should be tracking key metrics via “Goals.”
Your website should also make it easy for your potential patients to reach you. Few things are more frustrating than trying to reach out to a company but not being able to get in touch. Your website should have a combination of these contact methods: Phone number, contact form, patient calendar scheduling, and live chat.
How’s your psychologist website strategy? Do you check all the above boxes? If not, we’d love to help you create an industry leading website to beat out your competitors.
Instead of blasting out messages to your potential patients using traditional marketing tactics like TV, radio, and billboards, your private practice should be investing in targeted psychologist marketing strategies. Let’s discuss two strategies you can use to get the right people to your practice:
Search Engine Optimization
Search engine optimization, or SEO, is one of the very best strategies to build for psychologists, therapists, and other medical professionals. SEO takes time to build out, typically 9 to 12 + months. But if you plan on creating a long-term private practice, SEO is a must.
SEO works by creating strategies to rank for more keywords, and then creating strategies to rank higher for those keywords on Google and other search engines. Keywords are simply the queries, or searches, your patients are making to find a psychologist or therapist like you. Here are some search query examples:
- Charlotte Psychologist
- Psychologist near me
- Cognitive behavioral therapy Charlotte
- Best therapist in Charlotte NC
There are hundreds or even thousands of possibilities your potential clients are looking for. The key is to get your website content ranked on the first page of Google for each of these important search queries, where more than 90% of all the clicks happen. In addition, people are searching for psychology practices like yours on their mobile phones via Google Maps. You’ll want to rank for those keywords too. These are two strategies you must do to get maximum results.
If you need help with your SEO strategy, we can help you crush the competition in your city.
Google Advertising (Pay Per Click)
While you’re building out your SEO strategy, you’re going to want to get leads quickly. That’s where Google Ads comes in. You can use the same keywords above and pay for your site to be listed at the top. While ideally, you’d be ranking towards the top without paying, remember, it takes between 9-12+ months to get there with a comprehensive SEO strategy.
Google Ads, like SEO, requires that your website is optimized perfectly and that the landing page your ads send people to match the ads you’re running. For example, if you’re running a teeth whitening special on Google, you’ll want the landing page to reflect that concept, not just send them to your home page.
Creating Loyalty and Reaching Your Current Customers
While driving new patients to your practice is absolutely critical for the long-term success of your private practice, so is creating loyalty and reaching out to your current customers. Social media and email marketing are great ways to create loyalty.
In addition, email marketing can help you market new products to your already existing patients, remind your patients of appointments, ask your patients for important reviews, send your patients loyalty building campaigns like a happy birthday notification, and much more.
Getting Started with Digital Marketing
So now that we’ve reviewed which digital marketing strategies you should implement first, it’s time to get started. Creating a strategic, beautiful website with all of the SEO optimizations can be difficult. So can building out a robust SEO strategy and a Google Ads strategy. But if you’re not up for the challenge, you have a reliable partner you can trust. We love working with our psychologist clients and we’d love to help you grow your practice.
Need some help on your internet marketing strategy? Contact us for a free consultation – We are a top therapist marketing company that works with therapists, psychologists, and psychiatrists. we look forward to speaking with you!
“X Factor” is defined as “a variable in a given situation that could have the most significant impact on the outcome.” TherapistX is the “X factor” your private practice needs to thrive. Our internet marketing company uses the power of the internet to help your practice grow by finding a unique marketing formula for your unique business. We know that you’re passionate about helping your patients. That’s why we’re passionate in providing solutions customized to fit your unique business needs, goals, and expectations. Whether you’re searching for a partner to manage your online presence or a full-service digital marketing company to design and boost your website to the first page on Google, we can create a package just for you. Contact us below for a free consultation, we look forward to speaking with you!