JOIN OTHER SAVVY PSYCHOLOGISTS, PSYCHIATRISTS, AND THERAPISTS THAT ARE BUILDING AN ONLINE THERAPY PRACTICE
For the first time in our lives, most of the world was essentially shut down by COVID-19. Businesses that once saw clients, patients, and customers face to face were shut down or forced to go remote. This left many business owners scrambling to adapt. Many businesses were not well-structured to handle the dramatic shift in philosophy and suffered as a result.
This is especially true for many private practice owners like psychologists, psychiatrists, and mental health therapists. At BartX Digital, we work primarily with mental health professionals, and recently we’ve been getting a lot of calls from psychologists, psychiatrists, and other types of mental health therapists to discuss how to start an online therapy practice.
In this whitepaper, you will learn how to start or transition your current private practice to an online therapy practice. We will lay out strategies you can use to get patients seeking your practice for online therapy.
IF YOUR BRICK AND MORTAR PRIVATE PRACTICE DOESN’T HAVE THE ABILITY TO PIVOT TO AN ONLINE THERAPY PRACTICE QUICKLY, IT’S TIME TO SET YOURSELF UP FOR SUCCESS.
Here are a Few Reasons Why:
- 97% of all consumers go online to find a local business (BrightLocal)
- 93% of all online experiences start on a search engine (SearchEngineJournal)
- 63% of consumers primarily use a company’s website to find and engage with businesses (Local Search Association)
- 30% of consumers won’t consider a business without a website (SearchEngineLand)
But here’s the good news: We have worked with top mental health professionals build strategies to transition their practice online or via telehealth and we can help your private practice too!
4 THINGS YOU’LL NEED TO START AN ONLINE THERAPY PRACTICE
Our whitepaper “How to Start an Online Therapy Practice” will provide you with the 5 components you’ll need to implement an online therapy practice. Our strategy to build an online therapy practice includes:
BUILDING A THERAPIST WEBSITE THAT HELPS YOU GET NEW PATIENTS
Your website is the foundation for your online therapy practice’s success. In this guide you’ll learn a process for building a website that allows you to target new patients in your city and other cities in your state (and even around the country if government rules are relaxed).
It’s important that you lay out your strategy before you start building a website for your private practice. We’ll show you how.
CREATING AN EFFECTIVE MARKETING STRATEGY
Once your website is structured correctly, your marketing and content strategy are so important to the overall success. In this guide, we will show you a way that you can create a robust, replicate-able strategy that translates to many marketing channels.
CHOOSING A CRM AND EMAIL MARKETING SYSTEM
A CRM tool (customer relationship management) is a great way to get a complete view of your customer and prospects in one place. An effective CRM will connect to your website and provide you with insights.
In addition to a CRM, an email marketing system will be an essential tool for you to communicate in mass to those contacts in your CRM, whether they are patients or potential patients. With an email marketing system, there are no limits to the types of campaigns you can run.
CHOOSING A TELEHEALTH / PRACTICE MANAGEMENT SOFTWARE
Choosing the right tools can be a tricky process. In our online practice therapy guide, we’ll go through a few options you can use that manage the ability for you to schedule secure video calls with patients, send secure private messages, while giving you the ability to offer online payment options and online scheduling for your customers.
NEED HELP EXECUTING A SUCCESSFUL ONLINE THERAPY PRACTICE STRATEGY?
After reading our “How to Build An Online Therapy Practice” whitepaper, you now have a few of our go-to strategies to get new patients for your practice. But, executing your digital marketing strategy is not an easy or quick task. It requires time, consistency, and creativity to execute the necessary pieces to be successful against the other top psychologists in your city. If you don’t have an experienced digital marketing employee, we’d be thrilled to help you grow your practice. Contact us to learn how we can help!
Many psychologists, psychiatrists, and therapists we speak to don't have the ability to get patients online. After Covid-19, mental health professionals need ways to grow their practice without having a physical location.
Internet marketing is the solution to growing your private practice online. But not just any internet marketing strategy will make the cut. After years of refining our process, we use a proven method to grow our client's private practices. Here are a few of our tactics you'll learn in this whitepaper:
- BUILDING A WEBSITE THAT HELPS YOU GET NEW PATIENTS
- CREATING AN EFFECTIVE MARKETING STRATEGY
- CHOOSING A CRM AND EMAIL MARKETING SYSTEM
- CHOOSING A TELEHEALTH AND PRACTICE MANAGEMENT SOFTWARE
When Amy first came to us by way of a referral, she did not know what to expect; she had never worked with an internet marketing agency before. Amy is a very successful psychologist, but was building her practice entirely by word of mouth. She wanted to grow her practice for the long-term.
We started the process by showing her how her internet strategy stacked up against her top competitors in her city. We then created a website strategy that would not only look great but that would allow us to build a successful search engine optimization strategy that brought new potential patients to Amy's website.
After Amy’s website was built, she started a 12 month SEO campaign. Amy’s strategy targeted two main areas: Google Search listings and Google Map listings. In 12 months, Amy now ranks for over 1000 keywords on Google – Important keywords like “eating disorder psychologist”, “therapist miami”, “psychologist miami”, “psychologist near me”, and many more of Miami’s most competitive keywords. Amy’s previous site generated very little organic search traffic, she saw a huge jump of local searchers visiting her website. Amy’s Google Maps location was not being found by potential customers previously, but after 12 months of optimization 129 quality local leads brought new opportunities to Amy’s practice. Finally, Google Search yielded 104 quality leads, while previously her website was not generating any leads from Google. In total, 233 quality, local leads were generated in Amy’s 12 month SEO campaign (These organic campaigns will continue yielding leads for many months and years for Amy’s business). Amy continues to use our SEO services as we’ve only scratched the surface of potential!
“BartX are true professionals and a pleasure to work with. They have really helped my business grow and I am definitely seeing results. Anthony Bart, the owner, is a great guy and he knows his stuff!” – Amy Boyers
Private Therapy Practice Marketing FAQs
Below are some common questions our psychologist, psychiatrist, and therapist clients ask us about marketing strategies for psychologists, psychiatrists, and therapists: