Growing Your Private Practice in Columbus, OH
If you’re a psychologist that is looking to increase web traffic, increase leads, and increase revenue, an internet marketing strategy is a smart choice. Internet marketing is one of the most effective types of marketing because so many people spend their time online throughout the day. Internet marketing is an umbrella term that covers many different specialties including: SEO, pay per click advertising, social media, web design, email marketing, and many others.
TherapistX offers everything your therapist business needs to thrive in the internet marketing space. Our websites are built to not only look great but for the foundation of SEO. With any internet marketing strategy, a strong website with a strategic focus is the foundation for success.
At TherapistX, we care about you and your business. We are guided by our principles and values to serve our customers and the community with integrity. We are passionate about all things internet marketing and we are dedicated to your success. Contact us to learn how we can help your business grow!
How can I grow my practice in Columbus?
Our process for growing therapy practices in Columbus is a strategic, proven strategy we've been using for years. It includes multiple components, some of which depend on the client's budget and growth needs. Here are some of the components of our psychologist, psychiatrist, and therapist internet marketing strategy:
Competitor Research
Before building a strategy, it's important to know what your top competitors in Columbus are doing. Once we understand your goals, we research your top competitors and see if they've developed any unique strategies we can use in your strategy.
More often than not, your competitors are targeting the most profitable search terms like "psychologist Columbus", among many others. Because of this, performing competitor research is a big component of starting our internet marketing strategy.
Website Design
Creating a website for psychologists, psychiatrists, and therapists goes well beyond just the aesthetics. The website design sets the foundation for our marketing strategies, like search engine optimization (SEO), Google Ads, and more.
It is vital to create a strategy that targets our goals. Our website design strategy for your therapy practice in Columbus will set you up for future success.
Copywriting
In tandem with your web design strategy, copywriting is crucial for being successful in both SEO and Google Advertising. Without proper copywriting, your site will not be found by potential patients. Our expert copywriting services don't just read well, they are written for both potential patients and Google.
Good copywriting can make all the difference for your SEO strategy.
Search Engine Optimization (SEO)
SEO is one of the best marketing strategies top psychologists, psychiatrists, and therapists use in Columbus. Your patients are searching for your services, but if you're not ranking high on search results for each term they search for, your competitors are taking your potential business.
SEO is an extremely effective strategy used to drive more quality traffic to your site. The more quality traffic that comes to your site, the more your brand will be discovered, the more leads, sales, and revenue your business will generate.
This strategy works by matching your content with valuable keywords for your business in search engines. The higher your results show up for “search queries” in Google and other search engines, the more quality traffic your business will receive. To get this quality traffic, your pages need to be ranked highly for search queries. In fact, 92% of all clicks happen on the first page (first 10 results) on Google.
Our psychologist SEO services in Columbus can help your business get on the first page of important search results in your industry. Whether you’re a local practitioner with a single location or a multi-location practice, we can help!
Google Advertising (PPC)
Pay-per-click advertising is a strategy used by psychologists, psychiatrists, and therapists in Columbus. Rather than ranking organically through SEO, with PPC, you pay to appear for important keywords to your business. A PPC campaign can be extremely effective because you only pay for when people click on your ads.
We typically recommend that Columbus psychologists, psychiatrists, and therapists implement a PPC strategy when they need leads quickly or when keywords are extremely competitive. However, we strongly advise businesses to invest in SEO strategies because long-term, it is one of the smartest internet marketing strategies a business can implement.
CRM Setup
Setting up your CRM, or customer relationship management system, is a great way to organize your practice and run email marketing campaigns. The great thing about a CRM is that it can help your organization see who is a patient, who is a potential patient, which services they have received or are interested in, dates of correspondences, and much more.
Email Marketing
Email marketing is a great way to stay in touch with current patients, as well as reach out to potential patients. You can be as selective or inclusive in reaching your email audience as you'd like. In combination with a CRM, email marketing is a powerful revenue generating tool.
Social Media Marketing
Think about the brands you love. If you’re on social media, there’s a good chance that you probably follow a few of them. The content and advertising these brands produce are much more highly favored by you than some random ad you might receive. This is because you are an advocate of their brand.
The same can be created for your brand on social media if you build up a following of advocates. These people will share your content and buy from you. Even negative feedback about your company on social media can be a great learning experience for your business to continue improving. Your brand’s reputation is incredibly important to long-term success. A social media strategy can help foster positive interactions for your Columbus practice.
Who We Serve
We love working with psychologists, psychiatrists, therapists, and other mental health practitioners because you truly care about helping your patients. It is our passion to help you succeed so that you can help people who truly need the most help. Here are some of the clients we love to work with:
Psychologists
Our internet marketing services are perfect for psychologists in Columbus who want to grow their practice. Some psychologists we speak with have grown their practice from referrals, but still need a consistent stream of new patients. Our internet marketing strategies can take your psychology practice to the next level.
Psychiatrists
Many psychiatrists in Columbus, OH, like psychologists, have built their practices through word of mouth. Because of the high profit value of each new patient a psychiatrist works with, our internet marketing strategies are a perfect match.
Therapists
Therapists in Columbus who invest in internet marketing strategies typically grow at a more constant and higher rate than those therapists who don't use internet marketing. We love helping therapists grow their practice practice.
Treatment Centers
Treatment centers in Columbus need high end internet marketing strategies because of the competition levels. We provide proven internet marketing strategies to take your treatment center in Columbus to the next level.
We are a Top Psychologist, Psychiatrist, and Therapist Marketing Company in Columbus, OH
TherapistX is a Columbus internet marketing company and we’re ready to grow your private practice! We know that you’re passionate about your business. When you partner with us, we are passionate about your business too. Your success is our success and we’ll do everything we can to help make your practice succeed online.
If your Columbus private practice is ready to launch with internet marketing, contact us today!
The Problem
Growing your private practice in Columbus, OH can be a struggle for even the most talented practitioner. Many practices rely on word of mouth, which can take years to build and is inconsistent for referrals.
Also, some private practices in Columbus have discovered the power of internet marketing and are taking away your potential patients.
Our Solution
Internet marketing is the solution to growing your private practice. But not just any internet marketing strategy will make the cut. After years of refining our process, we use a proven method to grow our client's private practices. Here are a few of our tactics to grow your practice in Columbus, OH:
- Competitor Research
- Web Design
- Copywriting
- Search Engine Optimization
- Google Advertising
- CRM Setup
- Email Marketing
- Social Media Marketing
Practice Forms
- All Practice Templates
- Counseling Practice Forms
- Psychiatric Practice Forms
- Addiction Worksheets
- Anger Management Worksheets
- Anxiety Worksheets
- Assertiveness Worksheets
- Bipolar Worksheets
- Bipolar Worksheets
- Depression Worksheets
- Eating Disorder Worksheets
- Forgiveness Worksheets
- Grief Worksheets
- OCD Worksheets
- PTSD Worksheets
- Psychosis Worksheets
- Relationship Worksheets
- Resentment Worksheets
- Self-Esteem Worksheets
- Shame Worksheets
- Stress Management Worksheets
- Substance Abuse Worksheets
- Self-Harm Worksheets
- Trauma Worksheets
- ACT Therapy Worksheets
- CBT Worksheets
- Christian Counseling Worksheets
- CPT Worksheets
- Couples Therapy Worksheets
- DBT Worksheets
- EFT Worksheets
- Existential Worksheets
- Exposure Therapy Worksheets
- Exposure Therapy Worksheets
- EMDR Worksheets
- Motivational Interviewing Worksheets
- Narrative Therapy Worksheets
- REBT Worksheets
- Reality Therapy Worksheets
- Schema Therapy Worksheets
- SFBT Worksheets
When Amy first came to us by way of a referral, she did not know what to expect; she had never worked with an internet marketing agency before. Amy is a very successful psychologist, but was building her practice entirely by word of mouth. She wanted to grow her practice for the long-term.
We started the process by showing her how her internet strategy stacked up against her top competitors in her city. We then created a website strategy that would not only look great but that would allow us to build a successful search engine optimization strategy that brought new potential patients to Amy's website.
After Amy’s website was built, she started a 24 month SEO campaign. Amy’s strategy targeted two main areas: Google Search listings and Google Map listings. In 24 months, Amy now ranks for over 1600 keywords on Google – Important keywords like “eating disorder psychologist”, “therapist miami”, “psychologist miami”, “psychologist near me”, and many more of Miami’s most competitive keywords. Amy’s previous site generated very little organic search traffic, she saw a huge jump of local searchers visiting her website. Amy’s Google Maps location was not being found by potential customers previously, but after 24 months of optimization 227 quality local leads brought new opportunities to Amy’s practice. Finally, Google Search yielded 302 quality leads, while previously her website was not generating any leads from Google. In total, 529 quality, local leads were generated in Amy’s 24 month SEO campaign (These organic campaigns will continue yielding leads for many months and years for Amy’s business). Amy continues to use our SEO services as we’ve only scratched the surface of potential!
“BartX are true professionals and a pleasure to work with. They have really helped my business grow and I am definitely seeing results. Anthony Bart, the owner, is a great guy and he knows his stuff!” – Amy Boyers
FAQ About Marketing a Private Practice in Columbus, OH
Below are some common questions our psychologist, psychiatrist, and therapist clients ask us about internet marketing in Columbus: