2020 was a difficult year for many people, including therapists who owned private practices. Many therapists weren’t ready to attract and treat new patients online exclusively, and now the way we do business has changed forever. Growing your mental health private practice has changed too. In this post, we will go through a new SEO strategy you can use to get potential patients to find your website: Creating online quizzes.
Online quizzes are rarely used by medical professionals, but they should be. In this post, we will dissect questions you may have about building an online quiz, how it generates leads, as well as examples that you can emulate.
What are Online Mental Health Quizzes?
Online quizzes are a series of questions that help reveal information to a quiz-taker. In the scope of a mental health or medical professional, an online quiz is created to help a patient get information about a condition they may have. These don’t need to be diagnostic tools, simply a tool that helps a sufferer educate themselves and take the next step to recovery.
Why Online Quizzes for your Practice?
Now that we know what an online quiz is in relation to your private practice, let’s go into why online quizzes. Here are some top reasons mental health quizzes are great for your practice:
1) An online mental health quiz helps patients learn about themselves and their struggles
An online quiz is great for providing an interactive way your patients can learn about their potential condition.
2) An online mental health quiz helps drive quality visitors to your website who need your services
An online quiz is great for getting your site ranked for quality search terms your patients are using on Google. Searches like “Do I have (condition)” and “(condition) quiz” can help you get in front of thousands of potential patients.
3) An online mental health quiz can generate new leads for you to contact
Using an online quiz, you can collect key information like their name, phone number, and email address before they submit their quiz results. This can help you bring in quality leads of people who need important services that you offer.
4) An online mental health quiz positions you as an expert
Another reason online mental health quizzes are great for your practice is that they show potential patients that you’re an expert and that you treat their condition. To effectively target a condition, you need content on your website. Quizzes are a great complimentary piece of content that can actually generate new leads if built correctly.
How to Create a Quiz
In this section, we will review all the steps it takes to build a great quiz.
- Research topics that your patients are searching for
- Create questions that can help answer an outcome, like “Do I have anxiety“
- Assign a point value to each question
- Create ranges of scores that provide various outcomes to a patient’s responses
- Create a new webpage on your WordPress site
- Write about 500 to 1000 words of copy about the subject your quiz is on
- Create a quiz using “Quiz and Survey Master” plugin
- In this plugin, make sure you set up a form to collect important information like name, phone number, and quiz for quiz takers to provide you
- Post this quiz on the page you created in step 5 above
- Publish this quiz and push it out to your audience via social media, emails, and SEO (which will take time to be pushed out by Google)
This process takes about 4 hours to accomplish and can be replicated as much as you’d like.
What Kind of Mental Health Practice Quizzes can I Create?
You can create several different types of quizzes that drive quality patients to your website. Here are a few examples of online quizzes built to target mental health conditions:
- Anorexia Quiz – This quiz was created to help a person see if they have some of the symptoms of anorexia nervosa
- Autism Quiz – This quiz was created to help a person see if they have symptoms associated with autism
- Bipolar disorder quiz – This quiz was created to guide a person along to see if they have symptoms associated with bipolar disorder.
- PTSD quiz – This quiz was created to help a person determine if they have symptoms of PTSD
- ARFID quiz – This quiz was created to help a person determine if they may have the eating disorder ARFID
- Binge Eating Disorder Quiz – This is another eating disorder quiz example
- Anxiety Quiz – This quiz is one of the more popular searched quizzes that potential patients need help with
- Depression Quiz – This quiz is the final example of how a patient can find information helping them determine if they have symptoms of depression
- OCD Quiz – This quiz was created to help a sufferer see if they have some of the symptoms associated with OCD
- Body Dysmorphia Quiz – This quiz tackles a confusing question suffers have “do I have body dysmorphia?“
- ADHD Quiz
- Personality Disorder Test
- Sex Addiction Quiz
- Social Anxiety Test
- Bulimia Test
- Schizophrenia Test
It’s important that the quizzes you create target popular search terms that your patients search for. Your quizzes can answer the question “Do I have _______” or include the word “quiz” or “test” in them. Be sure to use your expertise in creating resources that your potential patients could benefit from.
Best Tool to Create Quizzes
We highly using WordPress for your website. Once you have a WordPress website, we highly recommend “Quiz and Survey Master” to build quizzes. This tool is great because you can build a variety of quizzes at no cost to you. There are no limits on the number of quizzes you can create.
Build a Strategy for your Practice
If you’re looking for help to build mental health practice quizzes, TherapistX can Help! We work with mental health professionals and medical professionals to help them grow their practices. Learn our process we use to get practices new patients each month.